The Black Cool Renaissance
The Black Cool phenomenon, which was borne out of the Harlem Renaissance, was described as a "spiritual coming of age", in which Blacks were able to seize upon the first chance for group expression and self determination.
Fast forward almost 100 years, today, and the rebirth of Black Cool, as demonstrated in our Black Cool label, is just as transformational, as it is phenomenal. The "Black Cool Renaissance" is a universal connecting point for Black culture to reimagine its self-worth: by reinforcing its positive images, preserving its economic, social and political capital, and by leveraging its unlimited potential through self-actualization.
It is this mantra, that the Black Cool label exemplifies, which represents inclusion, and is a driving force to Command respect; rather than Demand it, Extend a hand; rather than Seek it, and Build upon the goodwill of our heritage; rather than Destroy it.
Join the movement, as we change our world!
The Spirit Of Black Cool.
Our distinctly woven black and white American flag is the quintessential Spirit of Black Cool, symbolizing freedom of expression and the past, present & future of Black culture.
The Signature Of Black Cool.
Our label is signed, sealed & delivered in all things Black Cool. For Select purchases, the label is meticulously wrapped in Black Cool tissue, flag sealed, and arranged in our Signature Black Cool box.
The Essence Of Black Cool.
"The truth is that minus Black Cool this nation would be a far less funky place and that funklessness would cost America money.
In short, cool sells."