The BlackCool Renaissance
BlackCool & Co. is an American classic lifestyle label whose specialties include apparel, fragrance and accessories, home soft furnishings, premium spirits, and fine cigars. There are four distinct labels, the Classic, Billboard, Renaissance, and Signature. BlackCool is marketed under our “Look for the Label." trademark.
The BlackCool phenomenon, which was borne out of the Harlem Renaissance, was described as a "spiritual coming of age", in which Blacks were able to seize upon the first chance for group expression and self determination.
Fast forward almost 100 years, today, and the rebirth of BlackCool, as demonstrated in our BlackCool label, is just as transformational as it is phenomenal. The "BlackCool Renaissance" is a universal connecting point for Black culture to reimagine its self-worth - by reinforcing its positive images, preserving its economic, social and political capital, and by leveraging its unlimited potential through self-actualization.
It is this mantra that the BlackCool label exemplifies, which represents inclusion, and is a driving force to Command respect; rather than Demand it, Extend a hand; rather than Seek it, and Build upon the goodwill of our heritage; rather than Destroy it.
BlackCool... Look for the Label.
The Spirit Of BlackCool.
Our distinctly woven black and white American flag is the quintessential Spirit of BlackCool, symbolizing freedom of expression and the past, present & future of Black culture.
The Signature Of BlackCool.
Our label is signed, sealed & delivered in all things BlackCool. For Select purchases, the label is meticulously wrapped in BlackCool tissue, flag sealed, and arranged in our Signature BlackCool box.
The Coolest Brothers Of BlackCool.
"The truth is that minus Black Cool this nation would be a far less funky place and that funklessness would cost America money.
In short, cool sells."