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Black Cool®

Black Is Good. | Social & Political Action

There are 427 synonyms for the word Black, 70% have negative connotations. In the Spirit of Black Cool, we proclaim that BLACK IS GOOD. with our BIG t-shirt debut. 50% of revenue will go to the "BIG Initiative", a campaign to promote positive images of Black people.

Commemorative T-Shirt

Black is Good.

Commemorative T-Shirt


Special treated for softness, our super premium tees are comfortable in all seasons.


  • Custom Fit: Our fabric is cut to fit and is special treated, with our trade secret process, for softness and coolness in the heat.
  • Size medium has a 27½" body length.
  • Ribbed crew neck and double stitch trim.
  • Short sleeves.
  • Our signature woven flag on the left bottom hem.
  • 100% bio-wash cotton.
  • Machine washable, cold, delicate.
  • Imported.
  • Model is 6'0"/183 cm and wears a size medium.

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